Multi-Channel Marketer
Version 2.0 – VQA Level 3 Apprenticeship Assessment for ST1031 Multi-Channel Marketer (610/8242/9)
Version: 2.0
Duration: 18 months
Level: 3
LARS Number: 737
Reference: ST1031
Funding: £11,000
See Versions 1.0 | 1.1 | 2.0
Multi-channel marketers are the driving force behind customer-focused marketing initiatives. They implement marketing strategies, oversee day-to-day activities across platforms, and engage with internal and external stakeholders. You’ll find them coordinating marketing activities, campaign analytics, and procurement, as well as managing campaigns to enhance customer engagement and retention, contributing to the overall marketing strategy. Operating autonomously within budgets, they report to senior stakeholders, making decisions on smaller campaign aspects and overseeing higher-level tasks within the team.
Entry Requirements
Learners must meet the national eligibility requirements for apprenticeship programmes. Learners must:
be 16 years of age or over (government funding is available for apprentices who are aged under 25 at the start of their apprenticeship training)
live in England
not be in full-time education
Apprenticeship Assessment Components
Apprenticeship assessment for the Multi-Channel Marketer standard is comprised of the following components.
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The project report must have a word count of 2,500 words. A tolerance of 10% above or below is allowed at the apprentice’s discretion.
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The apprentice must prepare and deliver a presentation to the Apprenticeship Assessment Assessor. The apprentice should submit the presentation slides and any supporting materials at the same time as the project (i.e. by the end of week 12 of the AA period).
Why VQA?
Gateway to completion submission reviewed within 24 hours
Assessments booked within 1 working day of gateway to completion approval
Results released in market-leading time
Assessment planning meetings offered to all apprentices
Average gateway-to-completion of 6 weeks*
*unless otherwise stipulated by the assessment plan Gateway to Completion Requirements
Portfolio of evidence
Project report subject, title, and scope
Learn more about this standard
